Indian startup Pronto has attracted major investor attention after securing backing from prominent Silicon Valley investor Lachy Groom following a brief 20-minute meeting with the company’s founder.
The Bengaluru-based startup received a $20 million investment as part of an extension to its Series B funding round. The latest investment reportedly values the company at around $200 million, nearly doubling its valuation within a few months.
Pronto was founded by Anjali Sardana, a 24-year-old entrepreneur with previous experience at Bain Capital and venture firm 8VC. The startup focuses on connecting households with workers for services such as cleaning and everyday home support.
According to Groom, the company’s vision and operational approach played a major role in his decision to invest quickly. He said Pronto aims to build one of the world’s largest organized domestic labor platforms, starting with India’s rapidly growing home services market.
The startup operates in a sector that is seeing strong demand as more urban consumers in India rely on app-based services for daily household needs. Industry analysts believe the market for instant home services in India could grow significantly over the next decade.
Competition in the sector is increasing, with several startups expanding aggressively to capture market share. Companies are investing heavily in customer acquisition, technology, and workforce expansion as demand for on-demand services continues to rise.
Despite competition from larger players, Pronto has been growing rapidly. The company recently increased its daily bookings from around 18,000 to 26,000 within a short period, showing strong customer adoption.
Pronto is also focusing on encouraging repeat usage rather than one-time bookings. According to the company, a small percentage of loyal users already account for a significant portion of total bookings.
To support growth, the startup has rapidly expanded its workforce network, increasing the number of service providers on its platform from around 1,400 earlier this year to approximately 6,500 workers.
However, the company says demand is still growing faster than supply, making workforce management and operational planning important challenges as the business scales further.
Investors believe Pronto’s growth reflects a broader trend in India’s digital economy, where technology platforms are increasingly organizing traditionally unstructured sectors through app-based services and automation.
With fresh funding and growing market demand, Pronto is positioning itself as one of the emerging players in India’s fast-growing home services industry.
Source: International startup and technology investment reports
